.Manly Bands is actually a direct-to-consumer vendor of males's bands. The business launched in 2016 after John Ruggiero, the co-founder along with his spouse Michelle, couldn't discover an ideal wedding celebration band.This is Ruggiero's 2nd look on the podcast. In April 2021, our company explained the firm's beginning, special band components, as well as much more. Ever since, Manly Bands has actually acquired its manufacturer. The creation of rings from, say, Jack Daniel's scotch barrels or even Fender guitar strands makes engaging video, mentions Ruggiero, excellent for storytelling on social media and somewhere else.The whole audio of our discussion is inserted listed below. The records is actually edited for length as well as clearness.Eric Bandholz: Give our company a rundown of what you carry out.John Ruggiero: My better half, Michelle, and also I started an on the internet ring firm knowned as Manly Bands in 2016 to address a concern of wedding event bands for guys. We were only gotten married to. I possess sizable fingers and also couldn't locate a band that I liked that was not overpriced. My options were ordering from a magazine or even having something personalized.I wound up acquiring from an internet site. The band got there in a level mailer, with no box or even customer service. It was a horrible knowledge through today's ecommerce standards.Our team received gotten married to, transferred to Florida, and also required a work. Our team informed ourselves, "Our experts're each business owners. Why do not our company produce our personal organization?" Our team reviewed the kinds of concerns our experts 'd seen and also just how to handle all of them. My ring adventure appeared, and our team opted to attempt to resolve it for other individuals.Our objective when we began was to pay for rental payment. We thought creating a couple 1000 bucks a month coming from this would certainly be wonderful. Our experts considered it a way of life service, not high-growth. It was simply Michelle and me in our garage creating rings as well as sending them bent on clients. We had actually hit on one thing. Our information resonated with prospects.Michelle and also I make a superb group. I think of concepts, and she's the implementer. A considerable amount of our success visits her artistic mind. She labels the rings and also develops characters. She attaches the bands to consumers. Illustrating a ring only as "eight-millimeter black" didn't suffice.Our experts developed bands from unique products, such as Port Daniel's barrels or unique steels. Business took off. Ever since, we have actually expanded considerably. Our experts currently have over 55 folks in the Manly Bands family members. Concerning half of those are ring professionals who do work in our recently acquired manufacturing store in Utah.Bandholz: When performed you acquire a producer?Ruggiero: About a year and also a half back. Our company had been their customer for a long times, so we understood them properly. The majority of their company was wholesale, which didn't enthusiasm us-- heading to mom-and-pop jewelry experts. They kept their retail customers and also trademark name. Our experts obtained a few of their resources and also delivered over workers.Prompting a manufacturing crew has been among the most ideal traits our experts've performed. It's been actually fabulous to walk out there certainly and also enjoy all of them make bands out of Fender guitar strands or steel from an M1 Abrams storage tank.Bandholz: Just how performs in-house manufacturing effect advertising and marketing?Ruggiero: It is actually been actually big. Taking a camera to the opposite side of the office as well as shooting the crew using lathes to cut the steel rods or scotch gun barrels right into rings produces fabulous video clip. Our team possess our video camera crew available at all times. We make use of that video footage on our social media as well as in our advertisements as well as bulletins. Our experts attempt to ensure that due to the fact that the majority of providers in the men's ring space do not make. They fall ship or order from abroad and after that transport it out. However our company prefer it to last a life time as well as be one thing individuals can take pleasure in.Our team have actually had a considerable amount of excellence along with our army culture compilation, where our experts source one-of-a-kind military components. Our company have the M1 Garand rifle stock, the wood part, coming from World War I. Watching our group put that in the turret and reduced a part out for a band is remarkable.Our advertising and marketing for those rings talks about the past, the soldiers, where the tool was utilized, as well as things like that. My wife and I researched filmmaking in college. Our team use our capabilities to teach and tell a story. As an example, I just recently got an email from a consumer that discussed that his gramps made use of to steer M1 storage tanks. The customer blessed some of those bands to his grandpa, as well as they possessed quite a mental swap. It's nice to aid customers associate with their past and also make something significant.Bandholz: Where can folks purchase a ring from you?Ruggiero: ManlyBands.com. Our company have images on Instagram, also. I get on Twitter and LinkedIn.